In order to set the stage for the launch of Febreze Bedroom Mist, we took a page from the advertising campaign, where print and television ads showed a bedroom transforming into a field of lavender in the south of France.

In a New York City event space we created a uniformly white environment, from the reception space to three distinct bedroom sets dressed entirely in white. Once the product was been introduced, blackout shades descended to block the daylight and 10,000 lumens digital projectors came to life, enveloping each bedroom with video content coordinating with each of the three scents: Lavender, Jasmine, Milk & Honey.

In order to prevent a riot of different smells, we placed white linen napkins daubed with each distinct fragrance into airtight boxes and handed them to the editors as they entered the appropriate room.